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MEETING THE “AMAZON EFFECT” HEAD-ON: REAL-TIME ORDER UPDATES FOR YOUR BUSINESS

Amazon, the e-commerce juggernaut, has left an indelible mark on consumer shopping behaviors and expectations. The so called “Amazon effect” has set a new standard in the industry, with trading partners and consumers now demanding constant updates on order status and delivery windows. This heightened expectation is a direct result of Amazon’s renowned lightning-fast delivery …

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