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Amazon, the e-commerce juggernaut, has left an indelible mark on consumer shopping behaviors and expectations. The so called “Amazon effect” has set a new standard in the industry, with trading partners and consumers now demanding constant updates on order status and delivery windows. This heightened expectation is a direct result of Amazon’s renowned lightning-fast delivery times, including 2-day and even same-day shipping options. The question arises: How can your business provide such real-time updates to clients throughout the shipping process?

To meet this challenge head-on and deliver real-time status updates to your valued clients, consider integrating your Warehouse Management System (WMS) or Enterprise Resource Planning (ERP) system with supply chain visibility platforms like project44 or FourKites. This integration empowers your business to seamlessly track and monitor order shipments while providing clients with invaluable real-time updates.

Here’s how it works: Supply chain visibility platforms diligently monitor precise shipment locations in real time. This vital shipment location data is then seamlessly transmitted from the visibility platform to your WMS/ERP, which houses comprehensive customer and order information. Leveraging this integrated system, your WMS/ERP can automatically send detailed delivery updates to your customers.

The benefits of offering such transparency into shipment location and delivery times are substantial. Your clients can plan and manage their businesses more effectively, knowing exactly when their orders will arrive. This enhanced level of communication not only meets the high expectations set by the “Amazon effect” but also builds trust and loyalty among your clientele.

In today’s fast-paced and customer-centric business environment, real-time order updates have become a necessity rather than a luxury. By embracing integration with supply chain visibility platforms, your business can stay ahead of the curve, ensuring that your clients are well-informed throughout the entire delivery process. This commitment to transparency and efficiency positions your company as a reliable partner, ready to navigate the evolving landscape of consumer expectations.